Fullpath Performance Max Beta Test
Fullpath is currently accepting 5 clients to beta-test Performance Max. Depending on the results of this test, it may or may not be added to Fullpath's Digital Advertising. It is a test for a closed period and there is no guarantee that it will improve upon current results. It will, however, expand your portfolio and allow you to expand your reach across more Google properties (YouTube, Discovery, etc.).
What is Performance Max?: Performance Max is a new campaign type in Google Ads that maximizes your performance across all Google inventory, including Search, Display, and Video.
Why: Performance Max campaigns enable Google to optimize performance across all Google Platforms, finding your customer at the right time with the right ad.
How: The campaign will be set up on your account and run side-by-side with your current running campaigns (no need to stop them, as Google will deliver the optimal choice so no campaigns are affected).
- Dealership Minimum Digital Advertising Budget: $10K/month
- Recommended Minimum Test Budget: $2K/month
Setup: We provide text, videos, and images, and Google mixes and matches to optimize campaigns across all channels. The more assets we provide, the better the campaign can optimize.
Testing Period: 6 weeks. The initial 2 weeks would be the learning period of the campaign, followed by 4 weeks of “post period.” These 4 weeks would be analyzed alongside the current running Search and Display campaigns. We would allow for about a week following the 4 weeks due to “conversion lag time.”