Google Analytics 4 (GA4) is Google’s latest web analytics measurement tool that will replace Universal Analytics on July 1, 2023. Until Universal Analytics is deprecated, Fullpath will provide both forms of data.
Make sure your Google Analytics account is shared with analytics4@fullpath.com or analytics5@fullpath.com (read and analyze permissions are sufficient).
Fullpath automatically sends 3 types of events to your GA4 account through the code snippet on the Dealer website, from one pixel to another, using Google Tag Manager. No need to turn anything on, activate or otherwise adjust a setting with this.
The types of events we send are: 1) conversions 2) click-to-call 3) Website Forms.
Make sure your Google Analytics account is shared with analytics4@fullpath.com or analytics5@fullpath.com (read and analyze permissions are sufficient).
Fullpath automatically sends 3 types of events to your GA4 account through the code snippet on the Dealer website, from one pixel to another, using Google Tag Manager. No need to turn anything on, activate or otherwise adjust a setting with this.
The types of events we send are: 1) conversions 2) click-to-call 3) Website Forms.