Fullpath's VINs Acceleration enables dealerships to leverage VIN-specific marketing to move aging inventory smarter and faster. Fullpath's VINs Acceleration Overview shows you exactly how your VINs are performing and how many visitors and shoppers are visiting and converting on those VDPs. It's a powerful view into performance, accessible from right within your dashboard.
To enter the VINs Acceleration dashboard, log into your Fullpath platform and click on the Marketing icon in the left side navigation menu. Then, click on "VINs Acceleration":
The VINs Acceleration dashboard shows data on a monthly basis. The data shown on the page will be for the month selected in the upper righthand corner (and can be changed by clicking on it). The default date displayed is the current month to date.
The overview page structure contains three main sections:
The Performance section of the dashboard gives you a quick overview of what VINs Acceleration has accomplished over the course of the month so far by answering the following questions:
The Setup section of the dashboard highlights the parameters currently in place for promoting VINs:
3. Promoted Inventory
The lower section of the overview page includes the vehicle tiles of all promoted Inventory. These tiles include information about the vehicles including: the vehicle name (as listed in your inventory), VIN, number of VDP views attributed to VINs Acceleration, and average number of daily VDP views. In addition, if the vehicle has been sold/moved out, the shopper and date of sale will also appear. You can also click on any vehicle in the list to view the VIN Details Page.
Manually Adding and Removing Vehicles from Promoted Vehicles
Fullpath will automatically add slow-moving VINs to your promotion list. However, you can also manually add a VIN that does not meet this criteria to your Promoted Inventory.
In order to manually add a VIN, you can either (1) click on the "Add more VINs to VINs Acceleration" link in the Setup section, or (2) click the "Add VINs" button in the Promoted Inventory section. When vehicles are selected, they will immediately be added to the promotions list.
If you do not see the option to add VINs, make sure that you are viewing the current month.
You can manually remove a VIN from the promotion list by clicking the three dots next to the vehicle name and then selecting "Remove from VINs Acceleration".
Note that this action will permanently remove this vehicle from being promoted via VINs Acceleration.
Sold / Moved Out Vehicles
Vehicles that are labeled as "Moved Out" are vehicles whose VDPs have been removed from the dealer website or inventory feed. These vehicles will be marked with a blue "Moved Out" icon until Fullpath can verify the sale via your CRM. At that point, the "Moved Out" icon will be replaced with a "Sold" icon, as well as the date of the sale.
VIN Details Page
The VIN Details Page contains all the information you need about your promoted VIN. In addition to basic details (VIN, status, model, etc.), this page shows you a full view of VDP view, shoppers and leads, giving you the opportunity to reach out to potential buyers and move out that inventory!