Shopper Icebreakers are contextual opening statements that Fullpath ChatGPT will use in order to strike up a conversation with visitors on your site. These statements can range from a simple offer of assistance for a first-time visitor to a more complex "callback" to a conversation had on a previous visit.
|An example of a first-visit:||An example of a return visit:|
Since Fullpath ChatGPT is linked to your CDXP, it has the ability to delve into shoppers' previous interactions with your dealership and utilize them for starting conversations. This means that your chatbot can initialize conversations related to a Shopper's Vehicle of Interest, dealership visits, received emails, and more.
How do Icebreakers work?
Like most other components of the CDXP, Icebreakers are based on the intent signals we have about shoppers, and leverages that data for more personalized interactions.
When a shopper lands on your site, our code snippet immediately recognizes if this person is a New Shopper or Returning Shopper. A shopper engagement score is calculated and the individual frequency of ice-breakers (like all forms of website engagement) are determined both by the account settings and the shopper intent signals.
New Shoppers have some general greetings and shopping flows that apply in the beginning, and as that shopper spends more time on site, and they provide more intent signals about who they are what they are looking for, the flow and experience becomes more personalized.
Returning Shoppers are greeted with personalized and contextual interactions. Depending on which page the Shopper lands when coming to your site, they may be engaged with messaging that can include their last known vehicle of interest or services they are interested in.
Disabling Shopper Icebreakers
By default, Shopper Icebreakers are enabled for all Fullpath ChatGPT clients. This is because our comprehensive testing has shown that conversion rates double when this setting is utilized.
Though we do not recommend it, you can disable Shopper Icebreakers by flipping the toggle off on the ChatGPT Settings page: