Overview
Custom templates allow you to add your own text-based custom emails to the Audience Activation delivery system and A/B test your email text against Fullpath emails. Custom templates give the dealership the ability to create custom messaging and leverage the power of Fullpath's CDP to send campaigns to already created dynamic audiences.
Navigation
To add a custom template to Audience Activation:
> Enter Audience Activation
> Email Templates
> Click on the second template tab entitled "Custom Templates"
> Click on the 'Create New Template' link in the upper right hand corner
https://dashboard.fullpath.com/nurture/email-templates/new
Creating Your Custom Email Template
Creating your own custom email template is an easy, two-step process of first filling in the content and second, assigning an audience(s) to that template. Keep in mind, only text based custom emails are supported.
Input fields include:
- *Template Name (this is internal, for list view and will not be visible to recipients)
- *Subject Line (we recommend you use no more than 9 words and 60 characters).
- Description (here you can include a few words about the email template you're creating so that the Ai can leverage your words and intent as a prompt and auto-generate the email body content for you!
- *Message (this is the body of your email, keep in mind most recipients will be opening and reading this on a mobile device. Shorter is better. This section includes a rich text editor however HTML is also supported)
- CTA Text (What's your Call to Action, Buy Now, Book Your Visit, etc.)
- CTA URL (paste the full destination URL where you'd like traffic from this email to be directed).
- Signature (text only)
Merge Tags
You may use merge tags in the subject line and body of your custom email template. Read more about merge tags for Audience Activation emails here.
Sending a Test Email
Send yourself or someone at your dealership a test email before launching live. It is recommended to view this email BOTH on desktop and mobile devices. Input one email at a time.
Choose Campaigns
You may select one or multiple campaigns for which you'd like to assign this email template. The email will be sent according to the same rules and cadence as those of the campaigns you select. Read more about email frequency, minimum days between emails, and other Audience Activation settings.