Vins Acceleration Opportunities Page

Chaya David
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Overview

Vins Acceleration is a precision-driven traffic acquisition machine laser-focused on driving traffic to specific VDPs needing increased visibility. By leveraging tailored tactics such as targeted ads, compelling email outreach, engaging SMS campaigns and special promotions on our ChatGPT solution, dealerships can expose the desired VINs to many more shopper eyeballs, increasing their turn rate.

The VINs Acceleration Opportunities page shows you a list of Shoppers who are in-market, have expressed interest in vehicles promoted on Vins Acceleration, and who represent the best opportunities for your Sales team to pursue and close, right now.

 

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Navigation

Enter the Fullpath Dashboard. Nested under the VINs Acceleration solution, you will find the Opportunities page. https://dashboard.fullpath.com/last-call/opportunities 

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Structure

The VINs Acceleration performance data is displayed on a monthly basis. Accordingly, the opportunities page shows a list of Shoppers who took meaningful actions and displayed high intent on vehicles promoted during the selected calendar month. 

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The opportunities list displays 5 columns of information on the page about known shoppers:

  1. Shopper Name
  2. Last Vins Acceleration Interaction
  3. VDP Views
  4. Last Viewed VDP
  5. Last Sale

 

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1. Shopper Name

This column displays the Shopper name along with the email and phone number, whichever is available. Shoppers may also have a Fullpath symbol FP_symbol.pngnext to their name IF they have had significant engagement with the Fullpath Acquisition Network. This could include:

  1. Clicking on a Vins Acceleration ad
  2. Opening and clicking on an email which contained a Vins Acceleration promoted vehicle


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2. Last Vins Acceleration Interaction

This column displays the last Vins Acceleration promoted VDP which this shopper visited. The listing is hyperlinked and when clicked will drive the user to the Vins Page for further analysis. 

 

 

3. VDP Views

The VDP Views column displays how many times the Shopper has viewed that Vins Promoted VDP


4. Last Viewed VDP

The Last Viewed VDP column displays the date on which the Shopper last viewed that Vins Promoted VDP.

 

 

5. Last Sale

The Last Sale displays the date of the last known Sale of a vehicle to that Shopper. This is especially helpful when discerning how in-market and ready to buy a Shopper may be.