Overview
The CDP Data Map provides a visual of all the data integrated with your Dealership CDP including Shopper Data, Inventory Data, and other data sources from which your CDP is able to track and leverage to build the data layer for your account.
Navigation
To access your CDP Data Map, enter the Fullpath Dashboard and click on the DATA tab from the left side menu. Dashboard > CDP > Data Map https://dashboard.fullpath.com/data-map
Page Structure
The Data Map page contains 3 sections:
- Your Integrations list
- Shopper and Inventory Data
- Shopper audiences and inventory segments
Your Integrations
The list of integrations shows a quick view of the data sources are currently connected to your CDP.
Shopper and Inventory Data
The Shopper data displays both a visual as well as several counts of Shopper related data we are tracking and processing in order to build the Dealership data layer. These counts are aggregate from the time the account was launched, and include beneath a smaller number of that particular metric from the past 7 days.
The inventory data displays both a visual as well as several counts of inventory related data we are tracking and processing in order to build the Dealership data layer. These counts are aggregate from the time the account was launched, and include beneath a smaller number of that particular metric from the past 7 days.
Shopper Audiences
The Shopper audiences provide a single click view into some of the most valuable Shopper lists for your Dealership. Clicking on these will take you to the Shopper Analysis page and show you a list of Shopper with filters and conditions pre-applied so you can easily access the most actionable shopper audiences inside your CDP.
Inventory Segments
The inventory segments provide a single click view into some of the most valuable inventory lists for your Dealership. Clicking on these will take you to the vehicle analysis page and show you a list of vehicles with filters and conditions pre-applied so you can easily access up-to-date vehicle lists inside your CDP.