Overview
The Dynamic Audience Lists give customers with CDP Pro the ability to create, analyze, and save lists of Shoppers with filters and conditions applied. You can easily log in and view saved Dynamic Audience lists, which Shoppers are added to or removed from dynamically on a daily basis.
You can also leverage these lists across external marketing platforms with an application programming interface (API). The API enables you to connect Shopper data and intelligence from the Fullpath CDP to Google, Facebook, or other platforms for targeted and personalized engagement.
Navigation
To access your Custom Audiences and export or connect APIs, enter your Fullpath Dashboard and click on the CDP tab from the left side menu. Dashboard > CDP > Audiences > Saved Filters https://dashboard.fullpath.com/shoppers/saved-filters
Dynamic Audiences functionality include:
- Activate (with Fullpath or externally)
- Share (via direct URL for specific list)
- Download (CSV, Google, Facebook)
- Delete
Activate Externally with Facebook
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The list will automatically update daily, adding new Shoppers/ removing Shoppers who fit/ fall off the conditions list (filters).
- This option requires Facebook authentication from inside the Fullpath dashboard.
- This option allows you to send an audience into Facebook 1) as a new audience list 2) or add shoppers into an existing audience list
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After creating and send a list to Facebook - the user must log into facebook and accept the terms for each specific audience in order for it to populate and run
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Facebook recommends a minimum audience size of 1000 Shoppers; you may also use the CDP audience as a source, and then create a look-alike audience within Facebook, your source audience must contain at least 100 people from a single country to use it as the basis for a lookalike audience.
- If you're receiving a sync failure it is likely because the Facebook business page has changed permissions or password. Read here for instructions.
Scenario 1: Facebook API < > Fullpath CDP Audience first time connection
Scenario 2: Facebook API <> Fullpath CDP Audience subsequent connection
| Important: You should NOT expect a 1:1 match between # of shopper in audience and # inside Facebook campaign itself because Facebook compiles data, audiences and fullpath compiles data and audiences on different schedules - so we may be 24 off from their / our last compile. Additionally, not everyone has facebook and we can't force them to open facebook accounts. |
Activate Externally with Google Ads
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The list will automatically update daily, adding new Shoppers/ removing Shoppers who fit/ fall off the conditions list (filters).
- This option requires Google Ads authentication from inside the Fullpath dashboard. The User must have WRITE PERMISSIONS on the Google Ads account they are trying to link in order to complete these actions.
- Google Ads recommends a minimum audience size of 1000 Active users and will not serve with under 100 Active users
Scenario 1: Google API < > Fullpath CDP Audience first time connection
Scenario 2: Google API < > Fullpath CDP Audience subsequent connection
Delete
Deleting an audience will remove it from your Dynamic Audiences list and will also sever any links or live APIs which leverage this group of Shoppers.