Overview
The Email customizations section for Audience Activation (AA) is where you can configure and customize emails and layouts.
Customize Graphic Emails
Graphic emails contain logos in the header, images in the body, and elements in the footer you may want to adjust.
Dealership Name in Header
The name of the Dealership appears in the header of the email by default. If your dealership logo also contains the name of your dealership, this could look redundant in the email. If your dealership's name appears in your logo, we recommend you turn this setting OFF.
Email CTA
The Call-to-Action (CTA) or button inside the email which you want Shoppers to click, can be adjusted to say whatever you'd like.
Email Footer
The footer of the email is valuable real estate which houses several options and prompts Shoppers to click or take some action. These sections can be adjusted to meet the needs of your dealership.
Customize Plain Text Emails
Plain text emails contain no images or logos and often contain longer text with more specific content or calls-to-action. The signature in these emails can be adjusted and made to look as if they came from a Dealership Sales employee or a Service Department employee.
Customize Disclaimer Text
Any email with an offer contains a legal disclaimer. This field allows your dealership to input the disclaimer or fine print which should be appended to these offers.
The default setting for this feature is to NOT INCLUDE ANY DISCLAIMERS in emails if this field is left empty.
Important to Note
- "Powered by Fullpath" can be removed, request through your CSM
- "The email was sent to..." : when triggering a test email, fake data will appear. When a real email is sent, the name of the recipient taken from the CDP Shopper entity will appear in the email.
- The Dealership name and address appear in the email footer and are taken from the Dealership settings; you may adjust this inside your Dashboard but it cannot be removed.
- "Why did I get this... unsubscribe" is inserted on all emails for legal reasons and it cannot be removed