Overview
Shopper links are the unique URL of a Shopper resolved and indexed in the Fullpath CDP. Shopper Links can be shared as a URL and are also sent in the notes/ comments section of all Fullpath triggered ADF emails sent to the Dealership CRM. The Shopper page shows all the Shopper details, journey, timeline, marketing engagement, vehicles of interest and more.
Sharing the Shopper link is giving someone in your Dealership access to the personal data of a Shopper at the Dealership and includes a history of all marketing, sales, and service interactions, that have are integrated within the CDP.
Enabling Restricted Access
The Restricted Shopper Links feature allows the dealership to limit visibility of the link; if enabled, only users with Fullpath Dashboard login credentials can open and view the Shopper links.
- If someone without Fullpath Dealership credentials clicks on a Shopper link, they will not have access to the Shopper page.
- This feature is ON by default (dealers have request their implementation specialist disable this when onboarding a new account)
Navigation
- Enter the Fullpath Dashboard
- Enter Account Settings
- Dealership Level Settings > Security
https://dashboard.fullpath.com/settings/dealership/security