Audience Activation Individual Campaign Page

Chaya David
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Overview

Audience Activation enables dealers to generate new revenue from existing CRM customers by leveraging data, identifying new opportunities, and engaging customers with scalable, hyper-personalized, omni-channel email communication across an optimized platform.

The Audience Activation Individual Campaign Page is where you can view and track single email campaign performance.

Navigation

The individual campaign page is nested under the Audience Activation Campaigns in the lefthand menu. You can access an individual campaign by clicking on it from the campaign list:

 

https://dashboard.fullpath.com/nurture/campaigns/xx 

 

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Page Structure

The page is broken into 3 sections: including campaign settings, performance, templates.

 

Campaign Settings

Campaign settings is a quick view of the configuration of this specific campaign.

  • System campaigns may not be edited and you will NOT see an edit pencil in those fields
  • For custom campaigns you may click the pencil next to the fields to edit


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Performance

Performance may be viewed on a graph and spliced by Shopper groups over time: 

  • Engaged: Engaged opportunities are known shoppers pulled from your CRM with whom we've initiated communication (i.e. sent them emails)
  • Active Shoppers: Active shoppers are known shoppers pulled from your CRM who have engaged with Audience Activation (i.e. received an email and interacted with it in a meaningful way).
  • Leads: Leads attributed to Audience Activation are Active Shoppers who within 90 days have become leads in your CRM (i.e. converted on your website, called your dealership, and/or walked into your dealership).
  • Sold: Sales attributed to Audience Activation are Active Shoppers marked as SOLD in your CRM during the selected date range

Read more about the above definitions and Fullpath attribution here.


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This data may also be viewed within different date ranges; the default is a look-back at the last 30 days.

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You may click on the 'view shoppers' link to a see the corresponding audience list in the CDP for more detailed view of the Shoppers who were engaged, activated, converted etc. by this specific campaign.

 

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Templates 

The Templates section shows which email, subject line, and SMS templates the campaign currently uses. For each template listed, a high level view of performance is included in the row as well as an indication of whether the template used in the campaign is a system or a custom template:

 

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