Adding Fullpath to your GA4 account

Allyson Moore
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To add Fullpath to your GA4 account: 

  1. In your GA4 account, in Admin, under Property, click Access Management.
  2. In the Properties permissions list, click +, then click Add users.
  3. Enter “acquire@fullpath.com”
  4. Select Notify new users by email to send a message to the user.
  5. Select Editor access (Full control of settings at the property level. Cannot manage users. Includes permissions of the Analyst role)
  6. Click Add.

Please let your Onboarding Specialist know once you have completed the above steps.

 

Benefits of adding Fullpath:

Detailed Traffic Monitoring

  • Fullpath automatically adds UTM codes to your Google Analytics, enabling your dealership to easily track and monitor the performance of PPC ads from Google and Facebook.

Event Tracking

  • Fullpath sends various events like conversions, click-to-call actions, chat engagements, and chat conversions directly to GA4, giving your dealership insights into user interactions and website conversions.

Custom Parameters

  • By setting up custom parameters for each event, your dealership can analyze different marketing activities and website interactions, helping you make more informed decisions.

Campaign Filtering

  • Fullpath allows you to filter and view specific campaigns (e.g., DigAd or Vins Acceleration traffic) within GA4, making it easier to assess the effectiveness of individual marketing efforts.

You can learn more about how Fullpath interacts with Google Analytics here.