Fullpath Traffic Metrics in Google Analytics 4

Chaya David
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Overview

Many dealerships like to view their PPC Ad performance inside Google Analytics 4 . Fullpath sends UTM codes for Google and Facebook traffic which can be easily viewed inside Analytics to monitor your ads' performance.

 

Scroll to the bottom of the article to learn more about the events we track and send into GA4.

 

Fullpath sends the following UTM codes:

utm_source = google / facebook (according to the platform)
utm_medium = cpc
utm_campaign = Name of the Objective and Bundle
utm_content = search / display / social (according to the channel)

 

Read more about how and where Fullpath uses UTM codes.

 

Instructions to view DigAd or Vins Acceleration Traffic inside Your GA4

  1. There are two ways to access Analytics: through a standalone account at http://www.google.com/analytics, or through your linked Google Ads account (learn more).

  2. If you are already signed in to Google (e.g. you are signed in to your Gmail account), you'll be taken directly to the Analytics user interface. Otherwise, you will be prompted to enter your Google account (e.g. Gmail account) and password.

  3. Once you have signed in to Analytics, you can open the account search at the top of any Analytics page to see the accounts, properties, and views to which you have access.

  4. To view traffic from Fullpath to your website, you will need to enter the REPORTS section on the right side menu (watch this short video to learn more about GA reporting)

    reports.png


  5. Reports > Acquisition > Traffic Acquisition

    traffic_acqusition.png

  6. Scroll midway down the page and click the  +  next to session default channel group in order to add a column > type in campaign and select First user campaign


    click_add_column.png


    first_user_campaign.png

  7. Scroll back to top section of page > click on Add Filter button (to view only Fullpath campaigns)

    add_filter.png

  8. Start typing in dimension name you'd like to add as 'landing' and select 'landing page + query string' from autofill list options

    landing+page+query+string.png

  9. Match type is 'contains'

  10. Value us 'alst' (all Fullpath traffic has alst in the string)

    value_is_alst.png

  11. Scroll down and view ALL running Fullpath campaigns for Paid Social, Search

    only_alst_traffic.png

  12. To filter and view only Vins Accelerations  > return to top of page > Add another filter > where dimension = first user campaign > match type = contains > and value = last-call > hit APPLY

    filter_last_call.png.    only_last_call_traffic.png

     

    To filter and view only DigAd traffic > return to top of page > Add another filter > where dimension = first user campaign > match type = does not contain > and value = last-call > hit APPLY

                          

    does_not_contain.png.    only_digad.png

     

     

    GA4 Events and Conventions

    Fullpath automatically sends events to your GA4 account through the code snippet on the Dealer website, from one pixel to another, using Google Tag Manager.

     

    To learn more about these events, configurations, and what dealers should do to set up custom parameters on their GA4 accounts, click here.

     

    Linking Google Ads with Google Analytics

    It is not required for onboarding and launch however some clients will want to link their Google Analytics with the Google Ads account we open and manage for them. In order to link the accounts, click and read this.