Summary
The Fullpath CDXP has visibility into most conversions taking place on your site due to the insertion of the code snippet across every page on the website. However, the conversions into which we have no visibility are those which take place inside of an iframe.
Read here to learn about vendors using Top Frames and how they can send Fullpath conversion data.
What is an iframe?
An iframe (Inline Frame) is an HTML document that is embedded inside another HTML document on a website. This means that there is external content that is placed over or within a website, that is not "controlled" by the website itself. Examples of common iframes found on dealership websites include appointment bookers, service bookers, or other types of lead forms.
How can 3rd party vendors report a conversion?
Reporting conversions that occur in an iframe to the Fullpath CDXP is as simple as one line of JS code. There's no need to install a special pixel or libraries as long as Fullpath's snippet is on your website.
Only the vendor embedding the iframe is able to add this line of code (Unfortunately, it cannot be done by the dealership or even the website vendor). This is because the iframe sits totally separate from the rest of the website. The easiest way to set up this tracking is to introduce your Customer Success Manager to the iframe vendor. We'll take care of the rest.
The vendor should run the following line of code only after a conversion actually occurs -- not upon page load or typing. The best practice is to add the line of code in the "Thank You" or follow-up page after a conversion. This code, in essence, sends a message to the Fullpath code snippet that the user currently inside of the iframe has converted.
window.parent.postMessage({AutoLeadStarEvent: {type: "conversion"}}, "*");
There are some specific vendors who do not need to insert our tracking pixel inside their iframes because we are tracking their onsite conversions on a system level across all clients. Those vendors include:
- AutoFi
- Gubagoo
- TradePending
- Perq
Viewing iFrame Conversions in Digital Advertising
You can see how many users came to your site from ads converted on iframes in the Leads Report in your Digital Advertising dashboard. They will be labeled as "iframe and 3rd party vendors."