Overview
Input tracking on a website refers to the process of monitoring and recording the data that users enter into various input fields, such as text boxes, dropdown menus, or buttons, as they interact with a website.
This tracking can include details like what information is typed, selected, or otherwise entered by users in forms, search bars, login fields, etc.
Fullpath leverages input tracking in order to:
- Enhance / enrich Shopper profiles
- Report conversions (to Google, Facebook, Bing)
Where Fullpath tracks input:
- In most form fills native to the site
- All Website Engagement forms
- Some iFrames (see article for full list of iFrames we can track)
How can 3rd party vendors report a conversion?
Reporting conversions that occur in an iframe to the Fullpath CDXP is as simple as one line of JS code. There's no need to install a special pixel or libraries as long as Fullpath's snippet is on your website.
Only the vendor embedding the iframe is able to add this line of code (Unfortunately, it cannot be done by the dealership or even the website vendor). This is because the iframe sits totally separate from the rest of the website. The easiest way to set up this tracking is to introduce your Customer Success Manager to the iframe vendor. We'll take care of the rest.
The vendor should run the following line of code only after a conversion actually occurs -- not upon page load or typing. The best practice is to add the line of code in the "Thank You" or follow-up page after a conversion. This code, in essence, sends a message to the Fullpath code snippet that the user currently inside of the iframe has converted.
window.parent.postMessage({AutoLeadStarEvent: {type: "conversion"}}, "*");
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There are some specific vendors who do not need to insert our tracking pixel inside their iframes. Check with your Customer Success Manager to see if the iframes on your website can be tracked. |
Viewing iFrame Conversions in Digital Advertising
You can see how many users came to your site from ads converted on iframes in the Leads Report in your Digital Advertising dashboard. They will be labeled as "iframe and 3rd party vendors."