Dealership Offers

Dealership Offers

Dealership Offers is a data source from which the Fullpath CDP can receive your Dealership inputs in order to create onsite offers, ads and email engagements which reflect the specials offered at the Dealership. Dealership Offers support model, trim, and VIN level incentives!

Dealership Offers for Website Engagement: 

The Fullpath onsite widget will show incentives from the dealership to visitors based on their browsing behavior. For example, a visitor who has shown an interest in the Chevy Cruze will likely be targeted with an offer for that vehicle.

Supported Offer Type: Lease, Finance, Cash, Off-MSRP, Custom
Destination: There are sometimes situations where there are no currently live offers. In this case, clicking on the Offers module in the widget will take the visitor to the Dealership Specials page.

Dealership Offers for Digital Advertising: 

Fullpath will create relevant ads based on your available dealership incentives. The feature integrates seamlessly, so if you have both OEM offers and dealership offers, the system will know how to compare them and advertise the better offer type.

The better offer is based on offer terms, not performance (although we expect a correlation), for example a lower lease payment or a shorter finance term, etc. When uploading Dealership Offers, keep in mind, Digital Advertising only supports Lease/Finance/Cash/Off MSRP and Service Offers, and will not support “Custom” formatted offers.

Supported Offer Type: Lease, Finance, Cash, Off-MSRP & Service Offers

Destination: Ads leveraging Dealership Offers will drive traffic to the Dealership Specials page.

** Just because you have added an offer, does not mean that Digital Advertising will always show the ads created using that offer data. It will show the ads most likely to convert and get you more leads, which means if another offer for the same model has better terms, that offer will likely be optimized over the one which you have added manually. 

Dealership Offers for Email Engagement

Fullpath's Audience Engagement leverages Dealership offers to target customers and leads inside your CRM who may have gone cold, never bought, or are back in market and ready to shop (cross-referenced with your zip code and available inventory). The Dealership Offers are a data sources used across several campaigns including but not limited to Lease Renewal, Finance Renewal, Non-buyers and more!

This data source integrates seamlessly, so you can support OEM Offers and your Dealership specials; the CDP decision engine will know how to compare them and advertise the better offer type. The better offer is determined by looking at the customer's history and available CRM details along with the offer terms, not performance (although we expect a correlation), for example a lower lease payment or a shorter finance term, etc. 

Supported Offer Type:

• OEM
• WEBSITE 
• CSV upload
• FUSE Dynamic Payments
• FCA (ORE offers from Stellantis, for applicable accounts only)

Destination: 

• OEM >> destination is homepage

• WEBSITE >> destination is homepage

• CSV >> if VDP included, if not, homepage

• IGNITE >> destination is homepage

• FCA >> destination is VDP

Prioritization of Offers

When trying to understand which offers are given priority, an easy rule of thumb to follow would be: Most viewed MSRP > Most viewed Lease > Most viewed Finance > Most viewed Cash

After that, the following order applies (as applicable to your dealership):

• MSRP discount (highest first)
• Lease amount per month (lowest first)
• Lease down payment (lowest first)
• Finance APR (lowest first)
• Cash amount (highest first)
• Update date (most recent first)

Dealership Offers FAQs

Where can I find the Dealership Offers feature? 

Dealership Offers are in the CDP section of your Dashboard, nested inside Data Integrations > Your Integrations. Use the search bar at the top-right, or scroll down to the Dealership Offers widget. Click on the widget where it says Connected. 

A pop-up will appear which will include a link labeled View Dashboard Here > that will navigate to the Dealership Offers Dashboard, pictured below. 

How do I include/exclude an offer from the Dynamic Payments Specials page and/or the Specials module of the onsite widget?

Once offers are in your account, you may chose to exclude them from appearing in the New Specials page in Dynamic Payments or within the New Specials offers inside the onsite widget.

To do this, first select the offer(s) from the list by clicking the checkbox to the left, a drop down list of actions will appear. From here you can delete a special, or choose to pause, resume, or delete the special, or to add it to the widget module ("Add Special").

Please note: If there are Dealership Offers associated with a VIN(s) that are not available in the dealership inventory, those offers will either pause or not run live. Fullpath will not advertise for vehicles that the Dealership doesn't have in their inventory.