Dealership Offers is a data source from which the Fullpath platform may receive Dealership inputs in order to create onsite offers, ads and email engagements which reflect the specials offered at the Dealership. Dealership Offers support model, trim, and VIN level incentives!
We also offer a product add-on called Dealer Offers which automatically pulls the offers from your website into the system without the need for you to fill in and upload CSVs manually each month.
Dealership Offers for Website Engagement:
The Fullpath onsite widget will show incentives from the dealership to visitors based on their browsing behavior. For example, a visitor who has shown an interest in the Chevy Cruze will likely be targeted with an offer for that vehicle. There are sometimes situations where there are no currently live offers. In this case, clicking on the Offers module in the widget will take the visitor to the dealership’s Specials page, which they can set up in the dashboard.
Dealership Offers for Digital Advertising:
Fullpath will create relevant ads based on your available dealership incentives. The feature integrates seamlessly, so if you have both OEM offers and dealership offers, the system will know how to compare them and advertise the better offer type. The better offer is based on offer terms, not performance (although we expect a correlation), for example a lower lease payment or a shorter finance term, etc.
** It's important to note that when adding Dealership Offers to an account, Digital Advertising only supports Lease/Finance/Cash/Off MSRP Offers, and not “Custom”.
Prioritization of Offers
When trying to understand which offers are given priority, an easy rule of thumb to follow would be: MSRP > Lease > Finance > Cash
After that, when applicable, the follow order applies:
- MSRP discount (highest first)
- lease amount per month (lowest first)
- lease down payment (lowest first)
- finance APR (lowest first)
- cash amount (highest first)
- update date (most recent first)
Where can I find the Dealership Offers feature?
The Dealership Offers is inside Data > Data Sources > scroll down to Dealership Offers:
You can manually upload a single offer or upload a .csv file:
Where do the Dealership specials come from?
Dealership specials can come from 1 of 4 sources: your dealership website, an inventory feed, a manually added single offer or manually uploaded CSV. The source of the specials is listed on the page in the "Source" column.
How can I exclude an offer from appearing on the the Dynamic Payments Specials page and/or in the Specials module of the onsite widget?
Once offers are in your account, you may chose to exclude them from appearing in the New Specials page in Dynamic Payments or within the New Specials offers inside the onsite widget. To do this, first select the offer(s) from the list by clicking the checkbox to the left, a drop down list of actions will appear. From here you can delete a special, or choose to pause, resume, or delete the special, or to add it to the widget module ("Add Special"). Also important to note, on the far right side of the row of each special listed, is a star which can be clicked or unclicked. This star indicates if the special should be featured or listed within the default order and arrangement (by year, make, model).
How can I upload my own Dealership Offers?
Keeping in mind that Dealership Offers are a data source which the entire platform may make use of, across all active products. Click here to learn more about adding your own Dealership Offers and instructions for uploading a formatted CSV or adding a single offer manually.
** Digital Advertising does not support Custom Dealership Offers, only Lease/ Finance/ Off MSRP and Cash Back.
** Also important to note, just because you have added an offer, does not mean that Digital Advertising will always show the ads created using that offer data. It will show the ads most likely to convert and get you more leads, which means if another offer for the same model has better terms, that offer will likely be optimized over the one which you have added manually.