Overview
The Competitors objective used in Fullpath's Digital Advertising solution aims to target potential customers looking to shop your competitors as well as conquest customers who have shown intent (via third party websites) to shop competitors. Your dealership's Competitor List helps Fullpath to identify the keywords to use to deliver ads for your dealership to these audiences using Google Search and Display.
Fullpath will automatically identify and suggest competitors in your area and build advertising campaigns accordingly. However, we understand that some dealerships may want to modify their list. This article will explain how to add competitors to your Competitor List.
Please Note: Fullpath does not allow Dealerships to use competitors within the same OEM (e.g. we will not run ads allowing one Honda store to bid on another Honda store's name).
See video instructions here:
Add Competitors During Onboarding
1. Sign in to the Fullpath Dashboard.
2. Under Your Store > Competitors click on the Open Competitors Map button.
3. This will open a new tab with a map. To the left of the map is a toolbar, click +Add a Dealership.
4. A pop-up will appear. Here, enter the Dealership Name and Dealership URL.
5. Click the Add Dealership button. They should appear on the list to the left.
6. If you do not want to add any other competitors, click the Save button at the bottom of the toolbar.
7. If you want to add more competitors, repeat Steps 3-5 until all competitors have been added.
The Competitors will be added to your competitor list. Note that they won’t appear on the map but Fullpath will target their customers.
Add Competitors to a Live Account
1. Sign in to the Fullpath Dashboard.
2. Under Account Settings select Digital Advertising from the Product drop-down.
3. Click on General Settings below the drop-down.
4. On the General Settings page, in the Competitors section, click the Edit Competitors button.
5. This will open a new tab with a map. To the left of the map is a toolbar, click +Add a Dealership.
6. A pop-up will appear. Here, enter the Dealership Name and Dealership URL.
7. Click the Add Dealership button. They should appear on the list to the left.
8. If you do not want to add any other competitors, click the Save button at the bottom of the toolbar.
9. If you want to add more competitors, repeat Steps 5-7 until all competitors have been added.
The Competitors will be added to your competitor list. Note that they won’t appear on the map but Fullpath will target their customers.