The Shopper Page is a powerful tool inside your CDXP dashboard that allows you to view the entire journey of a shopper on your website, including all marketing interactions with your dealership, website activity including the pages they browsed and or converted on, emails we have sent, vehicles they may be interested in or have converted on, and of course including all their relevant contact details.
To learn more about what exactly a Shopper is, click here.
Profile Quick View
The shopper profile quick view is located in the top left hand panel. The data displayed on this page is updated daily (some of it multiple times a day!) This view contains quick glance information about the shopper, including:
- Shopper ID (this is an internal Fullpath reference number)
- Shopper Quality Score
- Phone Number
- IP Location
- If a vehicle was purchased, the Sales Person will be listed
The shoppers may have a +1 (or more) sign next to the name, email, and or phone number. This indicates that our CDXP has identified multiple contact details associated with this particular shopper.
This could happen when shoppers convert using the same number but a different email, or when spouses shop together, or when a contact moves and retains their email but changes their number. For several reasons the same shopper entity may have different contact details and the Fullpath CDXP can detect and merge these entities into one within our Dashboard in order to show you the most relevant information about the shopper journey (Note: we do not merge or take actions inside the Dealership CRM).
Shopper Qualification Score
The Shopper Qualification Score is a number which helps dealers to understand how qualified a shopper may be. This quality score can enable your sales team to prioritize follow-up, empower your BDC team to expedite certain processes, and in general give a better understanding of the potential this entity represents for your dealership. The highest score possible is a 10.
The Shopper Qualification Score is created by looking at several different data points which the CDXP collects for every shopper we track. These include (but are not limited to): Ad views, clicks, VDP views, onsite conversions, and several other factors which are each weighted differently and prioritized according to our Shopper Score algorithms.
The center section of the shopper page is divided into 5 tabs:
- Sale Opportunities
All events and interactions are arranged chronologically and may be opened/expanded to view more details about each interaction type. The timestamps displayed inside the interactions are all displayed in the logged in user's time zone.
The overview section displays aggregated information about all tracked marketing, website, and CRM data available for the Shopper.
There are several types of activity listed in the Shopper overview timeline including:
- Email Activity (emails sent, opened, clicked)
- Website Session Activity (sessions, pageviews, traffic source, device)
- Onsite Conversion Activity (Conversion vendor, onsite widget module (if relevant), vehicle of interest)
* if conversion was NOT facilitated by the Fullpath onsite widget, only the Vehicle of Interest will be displayed
- Ad Activity (Platform (Search, Display, Social), Objective, Ad Bundle)
- ChatGPT Activity (conversions facilitated by the chat, transcripts EVEN IF NO CONVERSION TOOK PLACE in that session will be saved and displayed on the Shopper page if the shopper cookie is matched with a CRM entity)
If a Fullpath Equity email engaged the Shopper, an Equity call-out badge will be visible on the timeline inside the email preview.
Website Session Activity
If a Shopper visited a Vins Acceleration promoted vehicle on the Dealer website, a promoted VIN call-out badge will be visible on the timeline inside the webpage visit activity.
(non-widget onsite conversion)
If a Shopper clicked on a Vins Acceleration promoted vehicle Ad , a promoted VIN call-out badge will be visible on the timeline inside the ad click activity.
The vehicles tab displays data relating to the vehicles this shopper has expressed interest in, converted on, or purchased.
The 3 donut graphs across the top of this tab show an aggregate of vehicle details including Condition, Year, Make, and Model - taken from the expressed interests of the shopper. Interest in this case, means VDP views, conversions, or sales relating to specific vehicles. This information is taken from the first instance of this shopper entity inside the dealership CRM.
Beneath this section is a list of the vehicles this shopper has viewed, converted on, or purchased in their lifetime with this dealership. The last touchpoint this Shopper had with a particular vehicles is also displayed.
The Website Interactions section displays information about the shopper website interactions, meaning what this shopper has seen and done on the dealership website.
The 3 donut graphs across the top of this tab includes aggregated stats about the Shopper's website activity:
Beneath this section is a list of all browsing sessions from this Shopper on the Dealership website.
The CRM tab displays information about the customer entities associated with the Shopper inside the Dealership CRM. There may be multiple CRM customers associated with one Shopper.
Each entity will have a customer card with information pulled from the Dealership CRM including the CRM ID so you can easily look up the Shopper.
Dealers using Dealer Socket, VinSolutions or eLeads will see a direct linkout icon on the page allowing Dealers to click into this entity inside their CRM.
The Sale Opportunity tab provides the Dealership with increased visibility into the Sales opportunity available for each shopper. This section leverages Equity data for those accounts with Equity by Fullpath enabled.
The tab shows the Dealership a breakdown of what the shopper currently owns including their estimated Equity status for quick reference.
The tab also includes enhanced functionally so the Dealership sales team can take quick action to advance the opportunity. This includes:
- Call button (will open your default device call program)
- Email button (will open an email in your default email program)
- Share button (will copy the URL for that shopper specifically; may be shared with those who have Fullpath Dashboard logins).
There may be shoppers who we cannot identify for a number of reasons: perhaps they converted on site but didn't provide full contacts details, or they are shoppers who have taken meaningful actions but who have not identified themselves.
Because the Fullpath CDXP tracks every single visitor to your site, you may see a Shopper page with incomplete details; this will update as we learn more about the shopper or when they convert or provide updated details etc.