The holiday promotions dealership service allows dealers to advertise holiday specials in order to attract and engage shoppers around available seasonal offers. Enabling holiday promotions helps your dealership to leverage the festive holiday season while aligning your marketing around a consistent theme or message.
Holidays currently supported by the Fullpath platform include but are not limited to: Thanksgiving (Website Engagement only), Black Friday, Cyber Monday, Christmas, New Year's, President's Day, and Independence Day (Digital Advertising only). US holidays are only relevant for dealerships located in the United States (Canada will not have these enabled).
Fullpath’s holiday promotions are designed to drive more relevant traffic to your website, boost onsite conversions, and create a fun, festive customer experience across all your marketing activities. These features will help you take advantage of the holiday season to drive sales and close even more deals. Read more about Dealership Services here.
Holiday Promotions inside Paid Ads
Fullpath will create new bundles with unique ads for each holiday and sales event, targeting shoppers who show interest in cars/dealerships as well as holidays and sales. Holiday-themed ads will run alongside your regular ads. As always, Fullpath will continue to measure and optimize all of your ads, publicizing the ads that are most likely to generate leads.
Holiday Promotions inside the Website Engagement Widget
- The widget's usual greeting (“Hey there!”) will change to a holiday-related greeting (for instance - “Happy Thanksgiving!”) and the background will change to a holiday-related picture.
- The background of the offers notification will change to display a festive picture for each holiday, and the text will change to read “Exclusive Holiday Offers”
Holiday Promotions Inside Audience Activation
Fullpath will generate and send holiday-themed emails with unique landing pages for the holiday targeting shoppers who show interest in cars/dealerships as well as holidays and sales. Holiday-themed emails and landing pages will run alongside your regular email campaigns. As always, Fullpath will continue to measure and optimize all of your emails, optimizing for high-impact performance as measured by leads and sales.
Read more about Email Holiday Templates here.
The Holiday Promotions service is nested under the Sales section of the Dealership Services page. To enable/disable this service, simply toggle the switch ON (flip right, blue indicated activation):
This dealership service is ENABLED by default for franchise Dealerships; Luxury and Independent Dealerships are DISABLED by default.
Important to Note
It is important to note that holiday templates, particularly Ad templates for Digital Advertising, are set up and run for very short amounts of time and very often will NOT outperform existing ads on an account. Black Friday Ads, for example, run for only 10 days. These campaigns are not optimized differently and are not meant to aggressively conquest new customers. They are meant to complement the ads and templates already running on an account. No additional funds are allocated and no boost is given to these ads.
Please speak to your Customer Success Manager in advance of the holiday season if your Dealership has specific templates, copy, or business objectives you would like to implement around the holidays to ensure configuration which aligns with performance expectations.