Offers Across the CDXP – Fullpath Help Center

Overview

Offers are a critical Data Source inside the Fullpath CDXP and can help boost performance, target shoppers with the content they want, and convert more leads.

In terms of Website Engagement, the offers module can recommend an offer to a shopper when there is one available on a model that they are interested in. Seeing an offer on the precise vehicle they are browsing compels the person to leave their information, and engage further with your dealership.

In terms of Digital Advertising, having offers allows the system to create hundreds of new types of ads, targeting users with offers when they search for or are interested in a certain vehicle. Again, users are more likely to click, and eventually convert, on an ad promoting an offer than they are on a generic ad for the vehicle.

Offers
Offers are, second to inventory, one of the most important data sources Fullpath can leverage. The actual incentives on the vehicles - the pricing, leasing, and financing details are some of the important data to include when creating ads and offers.

We collect Offer data from several different sources:

- - - OEM: The Original Equipment Manufacturer, or the Car Brands, create new incentives each month for their line of vehicles. These incentives are typically distributed to dealerships regionally and represent a portion of the offers which dealerships can then provide to their customers. Fullpath automatically pulls this data from the OEM into the platform, cross referencing the dealership location and zip code to make sure the appropriate offers are utilized, as well as cross referenced with a dealership’s available inventory. Learn more about how the CDXP leverages OEM Offers here.
    - Custom: Some dealerships offer specialized incentives on vehicles that are not the typical Lease, Finance, or Cash-back offers we see from the OEMs; The Fullpath CDXP supports these custom offers in our on-site engagement solution.
    - Website: Most dealerships have offer details displayed on their website and embedded on Specials pages. Fullpath offers a CDXP data source called Dealer Offers with the ability to pull these offers directly from your website into the system as a data source, automatically. If you would like to manually upload these offers each month, we also support a data source called Dealership Offers.
    - Dynamic Payments: Dynamic Payments are a FUSE Autotech data source that the CDXP platform leverages as an additional data source that can find the best ad-compliant specials and display them on your website while dynamically keeping them up to date 24/7. Dynamic payments can sync between the OEM, Dealership, and financial institutions' rebates, incentives, and residuals to provide the most up-to-date and complete offers on the vehicle you want.