Overview
The Fullpath Website Engagement Frequency settings determine how often and what type of engagements a shopper should be served in a given website session.
Frequency Configuration
See video instructions here:
The frequency setting scale is from 0-8. By default, when launching all new accounts, Website Engagement, including FullpathGPT Chat, is set to 6 as we've found that this is the "sweet spot" for most customers. If you would like to raise or lower the frequency of engagement, you can do so on the Website Engagement General Settings page:
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Note: For clients utilizing FullpathGPT, this setting will also affect the frequency of FullpathGPT Icebreakers. |
User Responsive Notification Setting
When a Shopper dismisses an interaction, the widget (including Chat) will continue to provide engagement opportunities later in that session in line with the configured frequency settings (as our data shows this to be effective in prompting an eventual conversion).
If after the first time a user dismisses the widget engagement you would like to disable future notifications for the duration of the session, tick the box shown above on the Website Engagement General Settings page.
| Note: that this setting will affect Exit Pop-Ups, and will be in effect for the remainder of the Shopper's session. |
How Does It Work
The Frequency of engagement with website visitors takes into account the Dealership preferences but is ultimately determined by the shopper behavior and intent onsite.
Determining the individual shopper engagements which should be served onsite and how often, uses the following logic: each shopper is assigned an engagement score (0-100) the moment they arrive on the dealer website. That score is an aggregate of all intent signals we know about that shopper on that page, in that moment. These signals can include:
- Shopper status: New visitor / Returning visitor, Known shopper / Anonymous shopper,
- Shopper Vehicle of Interest: If a known shopper, this could be based on CRM data, if an anonymous user, this could be based on vehicles viewed or converted on in current or previous sessions
- Website interaction details: current page type, current session length, number of VDP views
- Fullpath instigated interactions: notifications dismissed, forms submitted, chats initiated, time since last engagement
How it Comes Together
When the frequency is set to 1, it means Fullpath will conservatively, but proactively engage only with shoppers who exhibit very strong intent signals (for example, they have a score of 90+).
When the frequency is set to 6, we will lower the engagement criteria threshold and be more liberal in the frequency of engagement with shoppers, meaning those will a lower intent score (above 60 for example).
The idea is that there's a spectrum of how often we will engage with Shoppers on your website in a given session based on their shopping intent. If they seem very engaged, extremely interested in something specific, and indicate closer-to-purchase decision behavior, and your account is set to the default 4, we will proactively engage those shoppers more often because they are clearly in-market and primed. Whereas a shopper, who may have dismissed the initial engagement, perhaps someone who hasn't decided if they want to do business with your dealership, we will engage less often to push them down the purchase funnel and get them into a more transactional conversation.