Fullpath is a data-centric technology company that leverages industry best practices into the Automotive world. While Fullpath has some similar functions to an agency, such as personal account managers and a wide range of services, the main difference is how we manage our work.
Agencies tend to have an army of different agents, reviewing your data, making changes and testing results. At Fullpath, our data-scientists and account managers oversee all activity, and account optimization is driven by our AI technology. This approach brings the most effective results to our customers; our technology never sleeps or takes breaks; our technology is always learning and identifying the best approach for every client.
Fullpath's technology is designed to interact directly with ad platforms like Google, Facebook, and others, to connect directly with the dealer's website, leveraging every element of data to improve performance. Working directly with the platforms provides a massive advantage in reacting to insights in microseconds.