Overview
As part of the Dealership Services page in the dashboard, you are able to connect to OEM-offered payment deferral offers. These services can be found in the Finance & Insurance section of the Dealership Services page.
In this section, you will see a switch for Deferral Payments Services option for each OEM that has been set up for the account. Enabling this feature will open the offer, and display the number of days the payments may be deferred, as well as the fine print of the offer. The number of days and text are not editable as they are pulled directly from the relevant OEM.
However, if a dealer would like to create their own custom deferrals, they may do so by turning on the Custom Deferral Payments switch. This will allow you to create customized deferral payment offers and edit the fine print as well as the number of days allowed for the deferred payment.
What happens to my ads when I turn on these services?
When the deferral payment dealership service is enabled, Fullpath will generate and run multiple ad templates for the respective offers. If the feature is disabled, the relevant ad templates will be paused. These templates and ad previews can be found by searching for the word "deferral" inside the Ad Templates section of the Digital Advertising dashboard.
The deferral payment ad templates will be implemented within the New and Brand objectives. Custom deferral payment ad templates will also be visible under the Used objective.
What happens in the onsite widget when I turn on these services?
If you have activated Fullpath's Website Engagement, onsite shoppers may be served a notification displaying the deferred payment and fine print.
These deferral payments will also be featured inside of the Services Banner/Landing Page.
