Overview
The Parts objective is one of Fullpath's eight Digital Advertising objectives. Objectives are a grouping within the ad structure and are pre-determined. Each objective contains a specific goal. The Ad Bundles and Ads within that objective seek to accomplish that goal.
To read more about Fullpath's Digital Advertising Ad structure, click here.
What does the Parts Objective do?
The goal of the Parts objective is to target previous and potential customers looking to purchase vehicle parts for replacement or repair.
Targeting
Keyword examples for this objective include: auto parts near me, car filters, car battery, wiper blades, alternator parts, wheels and tires, car accessories.
Social and Display targeting are designed to retarget Parts page visitors, CRM retargeting of previous customers or customers who will soon need relevant parts, as well as lookalike segments.
Parts Objective Ad Previews
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Social |
Search |
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Enabling/Disabling Objectives
All objectives are enabled by default when a new account is launched. To pause a specific objective and disable all ads and template inside that objective, follow the steps below.
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- Sign In to the Fullpath Dashboard
- Go to Marketing > Digital Advertising > Search or Display or Social (whether you select Search/Display/Social will depend on which solution you want to Enable/Disable objectives for).
- On the selected tab scroll to the Objectives section on lower half of page
- Select the Objective(s) you want to disable/ enable using the checkbox beside the Objective(s).
- Click on the Actions drop-down menu above the list of Objectives. Select Pause to disable an objective or Run to enable an objective.
Note: If you would like to disable/enable an objective across multiple channels, you will need to perform these steps within each of the Search/Display/Social pages.