Each widget module has a UTM parameter so that marketers can decide what interaction they would like site visitors to be welcomed with when arriving at the website from a click on a link inside a marketing email.
The links included in the marketing email should follow the format listed below to successfully trigger a particular widget module when a visitor lands on site:
An example would look like this:
Module_name can be:
UTM Parameters for Each Paid Ad
Each Dealership and OEM Offer in the system also have a unique UTM parameter. These UTM parameters for individual offers may be used in several ways including:
- If you’re not using Fullpath's Digital Advertising – add the parameters to each ad promoting a specific offer
- Add parameters to email blasts that discuss a specific offer
- Add parameters to organic social posts promoting a specific offer
To collect these parameters, go to Data Sources > Select Dealership Offers or OEM Offers. When hovering over an offer, an icon will appear on the right side.
Important Note: the parameters that will be copied to your clipboard do not contain a prefix. If this is the only, or the first, parameter you will be adding to your links, be sure to add a ? before the parameter. If this will be after other parameters (like UTMs), add a & before the parameter.
The red section will need to be setup before you append the UTM parameter to your ads, emails, or posts.