Digital Advertising Social Ads
Fullpath automatically creates, deploys, and optimizes Automotive Inventory Ads (AIA) across Facebook and Instagram. Automotive Inventory Ads are a type of dynamic ad that is optimized for people who are in market for a vehicle. Like dynamic ads, automotive inventory ads use your vehicle catalog, Facebook pixel and user engagement on Facebook to show ads to in-market shoppers like your recent website, app and Marketplace visitors.
Read here to learn more about our targeting strategies and audiences.
Social Ads Formatting
We support Catalog, Carousel and Video Ads ads across all available ad placements. The carousel format lets you show 2 or more images in a single ad, each with its own headline, description, link and call to action. To scroll through a carousel, people swipe on their mobile device or click the arrows on their computer screen.
** This also means, Facebook determines the font and letter sizing of all text in and accompanying the carousel ads. Fullpath has no control over this and cannot make any adjustments as Facebook provides no customization around this.
The Carousel ads format is particularly well suited for Automotive Inventory Ads as shoppers can view multiple images of vehicles from a dealership's inventory.
Social Ads Sizing
The dimensions for Social Advertising are as follows:
- 1200x628
- 1200x1200
- 1200x300
Social Ads Placement
The following placements are available for Carousel Automotive Inventory Ads:
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Facebook News Feed
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Facebook Video Feeds
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Facebook Right Column
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Facebook Stories
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Facebook Search Results
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Facebook Instant Articles
- Facebook ads also show on feeds which may include group posts, but not within specific groups.
As we use "automated placements", this may includes the group feed placement, however there is no way to target specific groups on a feed.
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Instagram Feed
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Instagram Explore
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Instagram Stories
Social Ads Destination
Facebook and Instagram offer several options for setting up ad destinations (some leading to form fills and destination pages within the Facebook platform) however All social traffic is directed back to the dealership website.
We understand the importance of a dealership's digital storefront and we aim to support, improve, and increase the efficiency the dealership website experience with the Fullpath products. Social Inventory Ads lead to VDPs on the dealer site and other ad types route to relevant pages on the dealer site like SRPs, service and parts pages, etc.