Overview
The OEM Used objective is one of several Fullpath's Digital Advertising objectives. Objectives are a grouping within the ads structure and are pre-determined. Each objective contains a specific goal. The Ad Bundles and Ads within that objective seek to accomplish that goal. To read more about our digital ad structure, click here.
What does the OEM Used Objective do?
The goal of the OEM Used objective is twofold:
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to engage shoppers who are at a high- or mid-funnel stage in their vehicle research journey, looking for general information about a specific OEM to inform their purchasing journey.
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Default searches that don’t mention car condition will go to the OEM New dealer.
Ad Bundles for OEM Used
Bundles within the OEM New Objective include:
- OEM Used - Details
- OEM Used - OEM Price
- OEM Used - Certified Pre-Owned Details
Keywords
The OEM Used objective is only relevant for Google Search. Sample keywords / exact / broad match phrases for this objective include:
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used {{oem.name}}
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pre-owned {{oem.name}}
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used {{oem.name}} prices
Enabling/Disabling Objectives
Unless configured otherwise, all objectives are enabled by default when a new account is launched. To pause a specific objective and disable all ads and template inside that objective, follow the steps below.
- Sign In to the Fullpath Dashboard
- Go to Marketing > Digital Advertising > Search
- On the Search > scroll to the Objectives section on lower half of page
- Select the Objective(s) you want to disable/ enable using the checkbox beside the Objective(s).
- Click on the Actions drop-down menu above the list of Objectives. Select Pause to disable an objective or Run to enable an objective.