Dealership Level Settings: Advanced

Overview

When onboarding to the Fullpath platform, you can configure advanced settings on the Platform level which will impact all activated products. These advanced settings include styling options as well as designating custom page types. 

See video instructions here:

Note: All changes made on this page are automatically saved.

Set Colors

You can set the color scheme of the onsite widget by adjusting the hex code, or simply clicking on the desired color from the pallet picker. If no color is set, Fullpath will default the account colors to the pre-chosen OEM colors which are usually consistent and brand-compliant with the theming already implemented across the dealership website.

Page Types

Fullpath has the built-in ability to map and designate most pages on automotive dealership websites. This means our technology knows which website pages are VDPs, SRPs, finance pages, etc.

Knowing the page type allows us to send traffic to the correct areas of your website based on shopper intent, behavior, searches, etc. Because we create hundreds of ads and engagements, we don't set up each and every engagement manually; rather we know, for example, all service ads should send to service pages, and all inventory ads to specific inventory pages. Knowing the page type allows us to match ads, offers, and other engagement templates with their appropriate destination on your website.

If your website has unique or custom pages, we require these to be added and categorized so the relevant products on our platform can leverage this information to configure the account settings correctly.

The following information is required:

• URL: Input the specific URL from your website which is not mapped and then designate the page type and category. 
• Page Type: The page types supported include Search, VDP, Incentives, Service, Other
• Category: The category (condition) supported include New, Used, Certified, Other

You can add multiple page types by clicking on "+ Add URL".

Custom Keywords

While Fullpath's keyword libraries are incredibly robust, you may have specific keywords that you would like implemented due to your dealership's unique needs. You can update these custom keywords on the Advanced Settings Page in the provided field and clicking "Set Custom Keywords":

Please note: Updating your custom keywords will submit them to Fullpath's Performance Team for review. As we always aim to get you the best performance possible, setting custom keywords does not guarantee their implementation. For those keywords which are implemented under advanced settings, they will deploy to ALL ad groups/objectives the dealership is leveraging.