Available Inventory Promotion is a Dealership Service that allows dealers to promote the fact that they have inventory on the lot and available for purchase. This is especially useful when dealership inventory levels are low, manufacturer production is limited, or when hot, newly released models are in great demand.
The Dealership Services section of the Fullpath platform allows you to select the services that your dealership is currently offering, to be publicized across the Fullpath platform. In this way, you can make sure your offerings are aligned and your advertising is consistent across all activated marketing channels with the flip of a switch.
Enabling Available Inventory Promotion
The Available Inventory Promotion service is nested under the Sales section of the Dealership Services page. To enable this service, simply toggle the switch on.
Available Inventory Promotion Within Fullpath's Digital Advertising
When the Available Inventory Promotion Dealer Service is enabled, Fullpath automatically creates and deploys special templates and bundles under New and Used inventory objectives across the Search, Display, and Social channels.
Available Inventory Promotion Inside the Website Engagement Widget
We recommend leveraging the Quick React module and adjusting the messaging to reflect your offerings so that all visitors to your website are presented with a message that aligns with your available offers.