Audience Activation Campaigns can be in one of two statuses: active or paused. Active campaigns are running, actively pulling audiences from your CRM and sending emails. Paused campaigns are not running or sending emails. For more information on pausing campaigns, read here.
The CRMs are scraped daily starting at 1AM EST. Fullpath generates emails starting 5AM EST. Emails go out at 8AM EST. While the campaigns will be marked as Active - emails which were not generated before 8AM EST will not be sent that day. WE DO NOT SEND AUDIENCE ACTIVATION EMAILS ON SATURDAY OR SUNDAY.