Last Call Across the Fullpath Platform
Fullpath has enabled capabilities within other parts of our platform to support VINs Acceleration's reach both on the web and on your website.
Inside of our onsite conversion tool, several features will now automatically support and work in tandem with VINs Acceleration:
- When a shopper views a an accelerated VIN's VDP from any source of traffic, our onsite widget will retarget this shopper in a subsequent session onsite and trigger an ePrice lead capture form with the relevant vehicle details and image during their next visit.
- If a shopper has visited any accelerated VIN's VDP, even if they did NOT come from a VINs Acceleration ad, the widget will trigger a special exit-capture module before the user exits the site, attempting to capture and convert the shopper. This exit-capture will target relevant shoppers for up to 30 days after they have visited an appropriate VDP.
Any leads captured from an interaction with this engagement will be sent as an ADF into the Dealership CRM with the following text added in the ADF notes section:
VINs Acceleration ePrice Lead Capture
VINs Acceleration Exit Intent Lead Capture