Overview
Email engagement drives customers to dedicated, personalized, pre-populated landing pages to make conversion and lead capture seamless. The landing pages contain offers from the vehicle of interest or the incentive described in the emails as well as contains the lead contact details already pre-filled inside the form.
Page Types
There are 3 types of landing pages which Fullpath auto-generates on your website:
1) dynamic image form fills
2) dynamic video CTAs
3) Equity Email form fills
Keep in mind, only customers who come to your site from Fullpath emails will see these landing pages.
Dynamic Video CTA
Dynamic Image Form Fill
Equity Email Form Fills
There is also a side tab which lives on the Dealership website and appears for Shoppers who come to the Dealer site from Audience Activation emails which allows the user to click and re-trigger the offer included in the original email.