Fullpath supports Kelly Blue Book Instant Cash Offers that allows shoppers to answer a few simple questions about their vehicle and receive an offer for cash or trade-in credit. This platform level Dealership Service enables dealers who use KBB ICO to embed this within acquisition related engagements (ads, emails) making sure to route to the KBB ICO page and form on their website.
The Dealership Services section of the Fullpath platform allows you to select the services that your dealership is currently offering, to be publicized across the Fullpath platform. In this way you can make sure you're offerings are aligned and your advertising is consistent across all activated marketing channels with the flip of a switch.
Enabling KBB ICO
The KBB ICO service is nested under the Sales section of the Dealership Services page. To enable this service, simply toggle the switch ON (flip right, blue indicated activation) and add the relevant URL from your dealership website where the KBB ICO form sits.
Important to note: the KBB ICO website domain must be the same as the dealership domain.
If your dealership is also using KBB ICO for trade in, you should be sure to set up your trade-in URL accordingly, setting the KBB ICO page as the trade-in URL as well. You may set up your destination URLs on the Website URLs page, nested under your Dealership Settings.
KBB ICO Within Digital Advertising
When the KBB ICO Dealer Service is enabled, Fullpath automatically routes any vehicle acquisition-related ads across Search, Display, and Social channels to the destination URL provided in the KBB ICO Dealership Service field.
KBB ICO Within Audience Activation
When the KBB ICO Dealer Service is enabled, Fullpath automatically routes any vehicle acquisition-related email campaigns to the destination URL provided in the KBB ICO Dealership Service field.