Overview
Fullpath now supports Kelly Blue Book Instant Cash Offers that allows shoppers to answer a few simple questions about their vehicle and receive an offer for cash or trade-in credit. This platform level Dealership Service enables dealers who use KBB ICO to embed this within acquisition related engagements (ads, emails) making sure to route to the KBB ICO page and form on their website.
The Dealership Services section of the Fullpath platform allows you to select the services that your dealership is currently offering, to be publicized across the Fullpath platform. In this way you can make sure you're offerings are aligned and your advertising is consistent across all activated marketing channels with the flip of a switch.
Read more about Dealership Services here.
Enabling KBB ICO
The KBB ICO service is nested under the Sales section of Dealership Services page. https://dashboard.fullpath.com/settings/dealership/services . To enable this service, simply toggle the switch ON (flip right, blue indicated activation) and add the relevant URL from your dealership website where the KBB ICO form sits.
Important to note: the KBB ICO website domain must be the same as the dealership domain.
If your dealership is also using KBB ICO for trade in, you should be sure to set up your trade-in URL accordingly, setting the KBB ICO page as the trade-in URL as well. You may set up your destination URLs by clicking on the settings cog > Dealership level > website URLS or clicking https://dashboard.fullpath.com/settings/dealership/website-urls
KBB ICO Inside Acquire
When the KBB ICO Dealer Service is enabled, Acquire automatically routes any acquisition related ads across Search, Display, and Social channels to the destination URL provided in the KBB ICO Dealership Service field.
KBB ICO Inside Nurture
When the KBB ICO Dealer Service is enabled, Nurture automatically routes any acquisition related email campaigns to the destination URL provided in the KBB ICO Dealership Service field.
