The Audience Activation Holiday Email Templates allow dealers to advertise holiday specials in order to attract and engage shoppers around available seasonal offers. Holiday email templates helps your dealership to leverage the holiday season while aligning your marketing around a consistent theme or message.
Fullpath's Holiday Email Templates are designed to drive more relevant traffic to your website, boost onsite conversions, and create a fun, festive customer experience across all your marketing activities. These features will help you take advantage of the holiday season to drive sales and close even more deals. Read more about enabling Holiday ad copy in paid ads and onsite engagement here.
Enabling Holiday Templates
Holiday email templates are enabled by default for all clients who have enabled Audience Activation.
Where does this copy appear?
Holiday email templates appear in all campaign types except for vehicle acquisition. These campaigns currently include: Lease Renewal, Finance Renewal, Cash Renewal, VDP Visitors, and Price Drop.
Holiday Landing Pages
The new Holiday Email Templates also come with festive holiday landing pages. We currently support two types of landing pages, both of which support holiday versions reflecting the holiday copy of the emails. If a shopper was sent an email using a holiday template, they will be directed to a landing page using the holiday theme as well. You can read more about our landing pages here.
Important to Note
It is important to note that holiday templates, particularly paid ad templates, are set up and run for very short amounts of time and very often will NOT outperform existing ads on an account. Black Friday Ads for example, run for only 10 days. These campaigns are not optimized differently and are not meant to aggressively conquest new customers. They are meant to compliment the ads and templates already running on an account. No additional funds are allocated and no boost is given to these ads.
Please speak to your Customer Success Manager in advance of the holiday season if your dealership has specific templates, copy, or business objectives you would like to implement around the holidays to ensure configuration which aligns with performance expectations.