Your privacy is important to us
We understand the importance of transparency and compliance with regulatory requirements to protect against potential litigation and targeting. Below, we detail the practices around data collection, usage, and protection, as outlined in our privacy policy.
See below a short synopsis of our data and security policies and ISO certification details; attached to this article are also included some helpful PDFs with additional information on our Security Overview, Data Questionnaire, WISP, and more.
What Data We Collect:
-
Cookies, Analytic Tools, and Log Files: We employ cookies and similar technologies to collect data related to user interactions with your website. This may include browsing history, search history, and information on a consumer’s interaction with the website.
-
Identifiers: We may collect online identifiers such as IP addresses, email addresses, and other similar data.
-
Internet or Other Similar Network Activity: This includes data on a consumer's interaction with your website, such as browsing history and responses to advertisements.
- Geolocation Data: We collect data on the physical location or movements of your website visitors, which can be either foreground or background data access.
Why We Collect It and How It Is Used:
-
To Provide Services: We use the collected data to support and personalize the user experience, ensuring effective delivery of our services.
-
For Administrative Purposes: This includes internal quality control, establishing business relationships, and general administration of services.
-
To Market Services: We analyze user data to develop marketing strategies and communicate offers that may be of interest to the users.
-
Security Purposes: The data aids in detecting and preventing fraud, enforcing our terms of use, and complying with legal obligations.
- De-identified and Aggregated Information Use: We may anonymize or aggregate data for internal purposes, such as service improvement or research, without restrictions.
Protection and Retention of Data:
-
Security Measures: We have implemented and maintain reasonable technical, organizational, and security measures to protect the collected data. However, no system is completely secure, and we advise on taking additional measures to protect your and your users’ information.
- Data Retention: Information is retained until it is no longer necessary for the purposes for which it was collected, in compliance with legal and regulatory requirements.
Disclosure of Data:
-
We may disclose the gathered data to our business partners, affiliated companies, and third-party service providers for the purposes of delivering our services, as well as for our internal administrative purposes. Such disclosures are conducted in strict compliance with our privacy policy and relevant legal obligations.
- We do not under any circumstances sell data to third parties for purposes such as targeted advertising.
It is our priority to ensure that all data collection and processing activities are conducted in compliance with applicable laws and regulations, including, but not limited to, the Gramm-Leach-Bliley Act, the Privacy Rule, and state-specific privacy laws. We are committed to maintaining transparency with our clients and to providing strong protections for the data collected through our services.
For any further questions or clarifications, please do not hesitate to contact us at privacyofficer@fullpath.com.
ISO Certification
Fullpath (Formerly "AutoLeadStar") is proud to be one of the very few companies in the automotive space that is ISO 27001 certified this is top international standard of information security.