Overview
Original Equipment Manufacturer (OEM) offers are a data integration which the Fullpath CDXP pulls from the automotive brand to create offers, ads and email engagements which reflect the specials and incentives offered by the manufacturer.
OEM offers may be leveraged across the Fullpath CDXP to provide up-to-date and relevant manufacturer incentives to shoppers throughout the entire customer journey.
OEM Offers Data
OEM Offers are automatically pulled into the Fullpath platform daily from the selected OEM brand. The incentives pulled in are cross-referenced with the Dealership zip code to ensure only the relevant regional/local offers for your Dealership are displayed.
Additionally, the OEM offers are also cross-referenced with your Dealerships available inventory, ensuring only the offers your can honor are displayed.
Navigation
If you have already integrated with OEM offers, you will see them inside of CDP > YOUR INTEGRATIONS
If you would like to integrate OEM incentives into your CDP find them inside CDP > Integration hub > Incentives
OEM Offers for Website Engagement
Fullpath's Website Engagement widget will show OEM offers to visitors based on their browsing behavior. For example, a visitor who has shown an interest in the Chevy Cruz will likely be presented with an offer for that vehicle if there is such an offer available.
It is important to note that when enabling OEM Offers in an account, the system will prioritize and pin Dealer Offers to the top of the offers browser above any OEM offers. The Offers module inside of the widget houses and displays both Dealership Offers and OEM offers, if enabled. Learn more about default and opt-in modules for Website Engagement here.
You may decide which types of OEM offers to automatically approve so that each month when offers are renewed or removed, the approved type is automatically seeded into the platform and across all Fullpath products without requiring individual approval each time.
OEM Offers for Digital Advertising
Fullpath will create relevant ads based on the available OEM offers (cross-referenced with your zip code and available inventory). OEM Offers are a data sources used across several objectives including but not limited to New Inventory, Dealer Near Me, Service and more!
The feature integrates seamlessly, so if you have both OEM Offers and Dealership Offers, the system will know how to compare them and advertise the better offer type. The better offer is determined by looking at offer terms, not performance (although we expect a correlation) , for example a lower lease payment or a shorter finance term, etc.
* Ads leveraging OEM Offers will drive traffic to the Dealership Specials page *
OEM Offers for Email Engagement
Fullpath's Audience Engagement leverages OEM offers to target customers and leads inside your CRM who may have gone cold, never bought, or are back in market and ready to shop (cross-referenced with your zip code and available inventory). The OEM Offers are a data sources used across several campaigns including but not limited to Lease Renewal, Finance Renewal, Non-buyers and more!
This data source integrates seamlessly so the CDXP decision engine will know how to compare them and advertise the better offer type. The better offer is determined by looking at the customer's history and available CRM details along with the offer terms, not performance (although we expect a correlation), for example a lower lease payment or a shorter finance term, etc.
* Emails leveraging OEM Offers will drive traffic to the Dealership Specials page *
Prioritization of Offers
When trying to understand which offers are given priority, an easy rule of thumb to follow would be: Most viewed MSRP > Most viewed Lease > Most viewed Finance > Most viewed Cash
After that, when applicable, the follow order applies:
- MSRP discount (highest first)
- lease amount per month (lowest first)
- lease down payment (lowest first)
- finance APR (lowest first)
- cash amount (highest first)
- update date (most recent first)