Why do I see different numbers when I look at goals in my Google Analytics and when I look at numbers inside the Fullpath Dashboard?
It is important to note that Fullpath pulls data and reporting directly from your Google Ads account and displays that information inside parts of our Dashboard. The numbers in our Dashboard should mirror what you see in your Ads account but will not necessarily reflect what you see in your Google Analytics account.
There are a number of reasons why this may be, including but not limited to:
Clicks are not the same as visits; Google Ads tracks clicks, while Analytics tracks visits. Read more here.
Google Ads filters invalid clicks from your report, while Analytics shows all data. Read more here.
You turned off auto-tagging for your URLs in your Google Ads account. If auto-tagging is turned off and you did not manually tag the destination URLs with campaign tracking variables, the visit is not marked as Google CPC (clicks that came through Ads), but instead may be attributed to Google Organic (clicks from natural search results on Google.com for example) Read more here.
Your landing page may redirect to a different page. Redirects in landing pages can often keep the Analytics code from launching and properly identifying the visit as having originated from a paid search campaign. Read more here.
- Google acknowledges there may be several reasons why your Analytics and Ads account could present discrepancies. To learn more about this, read Google's resources here.
- If you would like to view Digital Advertising traffic metrics inside your Google Analytics, read here to learn how this can be setup.
- To learn how you can set up goals and events inside your Analytics account to track Fullpath activity, read more here.