Overview
Fullpath displays the known location and estimated IP address of your shoppers inside the Shopper Page of your Fullpath Dashboard. However, it is important to note that the IP address we display is taken from the location of where the shopper was when they last browsed the dealership website. This does NOT necessarily indicate the exact location of where they may live.
What is an IP Address?
An Internet Protocol (IP) address is the unique number that gets assigned to your connected device. Every mobile phone, laptop, cable box, tablet, server along with thousands of other types of devices (IoT) that are connected to a computer network has one.
What is IP Geolocation?
IP geolocation is the science of determining the physical location and Internet connection characteristics of a web visitor. Much like how a street address identifies where you live, an IP address functions as the identifying "street address" of the device and allows companies to see where the device is located and route traffic to the nearest server for faster connections and lower latency.
How do we use IP addresses?
We collect and display an IP address to indicate a shopper's location IF WE DO NOT HAVE an address associated with the shopper from the CRM. The most recently input address from the CRM is typically a more accurate reflection of a shopper's actual location, as they are the one's who provide it, however there are cases where this information is missing or we believe it is out of date. Therefore we will determine the location using the IP address.
However, it is important to note that the IP address we display is taken from the location of where the shopper was when they last browsed the dealership website. This does NOT necessarily mean where they live.
Additionally, there are times when IP addresses are inaccurate. That’s because the IP address of “your” computer doesn’t belong to your computer—it belongs to the network you’re connected to. Your computer is just borrowing it for a while.
Similarly, if you are browsing a dealership website using your cell phone and the cell tower providing service to your phone is using a different IP address, you may see a city or even State that does not seem familiar.