Overview
Audience Activation General Settings allow you to customize the configurations of your email engagement.
Status
When Audience Activation is LIVE, the Activation switch is set to ON and it appears blue. This means emails are being sent and your customers are being actively engaged. When the Activation switch is OFF - it appears grey and no emails are being sent.
The default setting for this feature is ENABLED once an account has launched live.
Minimum Days Between Emails
While each email campaign has a set cadence (primarily driven by customer intent signals), you may adjust the minimum number of days between emails sent. This serves as a cap of sorts if your dealership has a more conservative approach to customer engagement. Setting the minimum number of days between emails allows you to define the number of days the system should wait between email communications to a customer.
The default setting for this feature is set to 3 days minimum between emails.
Lead Engagement Timeline
In order to let Dealerships process new leads and leverage some of their in-house engagement efforts, Fullpath generally waits to start engaging new leads once they enter the Dealership CRM. The number of days we delay email engagement may be adjusted depending on how soon the Dealership would like Fullpath to automatically engage new leads.
The default setting for this feature is a delay of 14 days (2 weeks) before the first emails are sent to new leads.
Vehicle Condition
This drop down menu allows the implementation team/ CS/ customer to select which type of vehicles to feature in AA emails (All, Used only, New only). If nothing is specifically selected default settings will be enabled.
The default setting for this feature is to send email engagements around all your available inventory including New and Used vehicles.
Override 'Do Not Email' CRM Setting
With this feature enabled, we will engage and send emails to all your CRM customers. If a shopper decides they want to opt out and unsubscribe from emails, they may do so in the footer of every email sent and we will, from that point on, honor this request and unsubscribe the customer from all subsequent contact on our end.
The feature is OFF by default and a Dealership must provide express written consent to enable this feature by emailing either their Customer Success Manager or support@fullpath.com. Read more about this feature here.
Price Display
This feature allows your dealership to select which pricing you would like to display in your email engagements: 1) MSRP price or 2) the Dealership-determined special pricing.
In some cases, a Dealership will discount below MSRP and other situations, a dealership will display above MSRP pricing on their website. It is up to the Dealership to determine what compliance rules apply for their brand before making the selection for this feature.
The default setting for this feature is to display the Dealership pricing (as taken from the website or inventory feed) in emails.
Block Specific Domains
This feature enables a Dealer to block specific domains from receiving Audience Activation emails - in most cases this would include dealership employees on the site testing forms and web pages.
There is no default setting for this feature, it is not enabled until a domain(s) are added.