Audience Activation General Settings allow you to customize the configurations of your engagement. From these settings you may adjust the following: status (on/off), email frequency, whether you'd like to advertise Used inventory only, which pricing you'd like to display in emails, and disclaimer text that should be appended to emails.
When Audience Activation is LIVE, the Activation switch is set to ON and it appears blue. This means emails are being sent and your customers are being actively engaged. When the Activation switch is OFF - it appears grey and no emails are being sent.
Minimum Days Between Emails
While each email campaign has a set cadence (primarily driven by customer intent signals), you may adjust the minimum number of days between emails sent. This serves as a cap of sorts if your dealership has a more conservative approach to customer engagement. Setting the minimum number of days between emails allows you to define the number of days the system should wait between email communications to a customer.
The default setting for this feature is set to 3 days minimum between emails.
Used Vehicles Only
Selecting this means that we will only email your customers about offers on Used vehicles. If this is NOT selected, we will create email engagements around all your available inventory including New and Used vehicles.
The default setting for this feature is OFF, meaning we will by default engage around your New and Used vehicle inventory.
This feature allows your dealership to select which pricing you would like to display in your email engagements: 1) MSRP price or 2) the Dealership-determined special pricing.
In some cases, a Dealership will discount below MSRP and other situations, a dealership will display above MSRP pricing on their website. It is up to the Dealership to determine what compliance rules apply for their brand before making the selection for this feature.
The default setting for this feature is to display the Dealership pricing (as taken from the website) in emails.
Any email with an offer contains a legal disclaimer. This field allows your dealership to input the disclaimer or fine print which should be appended to emails which contain offers.
The default setting for this feature is to NOT INCLUDE ANY DISCLAIMERS in emails if this field is left empty.
Override Do Not Email Setting
With this feature enabled, we will engage and send emails to all your CRM customers. If a shopper decides they want to opt out and unsubscribe from emails, they may do so in the footer of every email sent and we will, from that point on, honor this request and unsubscribe the customer from all subsequent contact on our end.
The feature is OFF by default and a Dealership must provide express written consent to enable this feature by emailing either their Customer Success Manager or firstname.lastname@example.org. Read more about this feature here.
The non-essential settings are all included in the Onboarding Checklist under the ADVANCED SETUP of the Audience Activation section. If the settings are not adjusted before launch, our defaults will be applied.