Audience Activation Campaign Type: Newly Listed Inventory

Chaya David
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Overview

Audience Activation supports several campaign types, each with different goals and audiences. The Newly Listed Inventory campaigns help dealers to engage shoppers who’s vehicle of interest matches a vehicle that recently arrived on lot or was added to the dealership inventory feed.


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Campaigns

The Newly Listed Group consists of three campaigns:

  1. Newly Listed HOT: Engage with customers who have shown interest in similar inventory in the past 6 months (cadence every 7 days)
  2. Newly Listed WARM: Engage with customers who have shown interest in similar inventory in the past 7-18 months (cadence every 14 days)
  3. Newly Listed COLD: Engage with customers who have shown interest in similar inventory in the past 19-36 months (cadence veery 30 days)

 

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