There are scenarios where a dealer will want to choose to configure their Audience Activation settings in a way that overrides certain settings inside their own CRMs. For example, a Dealership starts using a new CRM and does not change some of the defaults which then get pulled into the CDXP and decreases the % of contacts we can effectively engage via email. The same may be true of a Dealership's bulk imports from one service or vendor to another; often times defaults are set up on those imports which do not allow us to optimize performance. This is why we have given Dealerships the option to override their CRM's Do Not Contact (DNC) settings.
How Does It Work?
With this feature enabled, we will engage and send emails to all your CRM customers. If a customer decides they want to opt out and unsubscribe from emails, they may do so in the footer of every email and we will, from that point on, honor this request and unsubscribe the customer from all subsequent contact on our end.
The feature is OFF by default and a Dealership may enter their Dashboard inside Audience Activation Settings to enable this feature themselves, or they must provide express written consent to their Customer Success Manager, or to firstname.lastname@example.org.
By turning this option on, Audience Activation will be able to engage with (and send campaign emails to) your customers who have a Do Not Send Emails indicator on their CRM record with you. You are solely responsible for the content of such emails, for the manner and timing of sending them, and generally for the consequences of sending them (for example, you must take the necessary measures to ensure full compliance with privacy, anti-spamming, and similar laws, such as the CAN-SPAM Act).
Your Sales Rep or CSM must receive written approval from the primary contact at the Dealership in order to enable this feature.