The Fullpath Customer Data and Experience Dashboard enables Dealers to analyze performance, track automated digital marketing activity, leverage intelligent workflows and enablement actions as well as adjust account configurations.
The top bar has 3 sections including: CDP, Marketing, and Sales Tools
Within each top bar section, the related side bar menu opens on the left allowing the User to dive deeper into each category of Data, Automation, or Enablement Activity.
The Marketing tab contains Store and Group reports, as well as automated marketing solutions: Digital Advertising, Website Engagement, Audience Activation, and VINs Acceleration.
The Sales Tools tab contains workflow and enablement tools for the Dealership to actively work across the BDC, Sales, and Service departments.