CDXP Dashboard

Chaya David
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Overview

The Fullpath Customer Data and Experience Dashboard enables Dealers to analyze performance, track automated digital marketing activity, leverage intelligent workflows and enablement actions as well as adjust account configurations. 

Structure

The top bar has 3 sections including: CDP, Marketing, and Sales Tools

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Within each top bar section, the related side bar menu opens on the left allowing the User to dive deeper into each category of Data, Automation, or Enablement Activity.

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  • The CDP  tab contains Data Integrations where all the connected Data Sources are housed
  • Audiences - where organized lists of Shopper audiences may be created, shared, downloaded or saved
  • Vehicles - where vehicles and VINs are collected into useful lists which can be shared, downloaded or saved

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The Marketing  tab contains Store and Group reports, as well as automated marketing solutions: Digital Advertising, Website Engagement, Audience Activation, and VINs Acceleration.
   

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The Sales Tools  tab contains workflow and enablement tools for the Dealership to actively work across the BDC, Sales, and Service departments.