Fullpath Dashboard

Structure

The top bar of the Fullpath customer Dashboard has 3 sections including: CDP, Marketing, and Data Ups.

Within each top bar section, the related side bar menu opens on the left allowing the user to dive deeper into each category of Data, Activation, or Enablement Activity.

	Sales Stories - focuses on Fullpath influenced sales which shows the multi-touch engagements Shoppers receive from your Dealership on their path to purchase Data - where all the connected Data Integrations are housed Audiences - where dynamic lists of audiences may be imported, created, shared, downloaded, saved, or activated Inventory - where vehicles and VINs are collected into useful lists which can be shared, downloaded or saved Reports - where you can examine and analyze connected data sources
	The Marketing  tab contains Store and Group reports, as well as automated activation solutions: Digital Advertising, Website Engagement, Audience Activation, and VINs Acceleration and Equity.
	The Data Ups  tab contains Data Ups opportunity lists and workflow for the Dealership to actively work across the BDC, Sales, Marketing, and Service departments.