Overview
As our Customer Data and Experience Dashboard expands and we offer more and enhanced services and solutions, we have also changed our Dashboard navigation. The side bar navigation is now a new, clean, easy-to-navigate layout that makes it quick to find what you're looking for and do what you want to do.
The change not only presents a cleaner User Experience, it also reflects the conceptual direction with which we align when building products and value for our customers. That concept being, connected data can and should power your dealership operations - both Sales and Marketing. Orchestrated data should inform, enhance, and ultimately optimize the performance functions of any CDXP while also providing a deep visibility into the most critical information your dealership needs, namely, data about your inventory and shoppers. The Fullpath CDXP is built to do just that.
Structure
The far left bar delineates between the automated marketing solutions and the data upon which the entire CDXP sits.
- The Marketing tab opens and contains the following solutions: Acquire, Connect, Nurture, and Last Call.
- The Data tab opens and contains the data sources which the CDXP is connected to, as well as the Data Lake with critical information on your Shoppers and your Inventory.
