Overview
The Fullpath CDP gives you the ability to search, sort, and export data-rich reports with shopper and vehicle insights. These metrics help to shine a light on Sales and Marketing opportunities and provide your team the upper hand when making strategic decisions about your inventory.
This article will tell you where to find these reports, how to share them with your stakeholders, and provide tips for evaluating the data.
Navigation
To access Inventory Analysis, enter your Fullpath Dashboard and click on the CDP tab from top navigation bar. Dashboard > CDP > Vehicles https://dashboard.fullpath.com/inventory/analysis?vehicle_set=e30%3D
In the toolbar to the left of the dashboard, you will find some helpful Default Reports nested below All Vehicles:
- Slow Moving VINs
- Low Traffic VDPs
- High-Interest VINs
- High-Converting VINs
- Recently Sold/Moved
Functionality
The date range on the page includes a default look- back of the past 30 days. All data on the Inventory Analysis Page may be:
- exported as a CSV
- shared as a link
💡Pro Tip: You can adjust the conditions of any Default Report by removing or adding additional filters. Just click on the +Add filters button to add a filter, or click the X next to a filter that was previously applied to remove it.
Applying Filters
The dive deeper into your inventory data, you may want to apply filters and create custom reports. To apply filters and view specific inventory which fit the desired criteria and conditions, click on the ADD FILTERS button:
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Inventory Analysis Page Structure
The Inventory Analysis Page has two main sections including: Top Line Metrics and VINs.
The Top Line Metrics can provide a quick, aggregated view of key indicators for your inventory performance within the selected date range and (if looking at a specific report such as Low Traffic VDPs) according to the filters applied. Consider these metrics an aggregation of what you see in the VIN list below. The key indicators include:
- VDP Views (views within the selected date range)
- Shoppers (those who have submitted leads or viewed VDPs within the selected date range)
- Inventory Specific Leads (Inventory Specific Leads are Leads who have converted with these specific VINs listed as their vehicle of interest in your CRM)
- Sold/Moved (sold or removed from your inventory within the selected date range)
Important to note: The numbers up top are always anchored to the range on the upper right hand side page, not the range selected and applied in the filters, which will determine which vehicles to show within the list below.
The VIN List on the bottom half of the page contains columns of information about your vehicles filtered in the Report. Each of these can be sorted by clicking on the column header you wish to sort by. You may search for specific vehicles or by:
- Bodyclass
- Electrification level
- make
- model
- year
- series
- trim
- Stock #
- Vin
The following columns are included in the VIN list:
- Current vehicle status (current, *not connected the selected date range)
- Current Price (current, *not connected to the selected date range)
- Days on Lot (total, current, *not connected to selected date range)
- VDP Views (anchored to the selected date range)
- Shoppers (anchored to the selected date range)
- Reported Leads (anchored to the selected date range, column will not appear is metric value is zero)
Best Practices for reading the data in the VIN columns:
- You may see two prices listed; The larger, bold pricing will be the MSRP, the smaller pricing will show the Dealership price. If only one price is displayed on your website, or passed to us in your inventory feed, then you will only see one price listed in this column.
- The Days on Lot column contains a bar graph which displays in quick, visual form how long this VIN has been on lot relative to your other inventory.
- Green indicates this VIN has been on lot fewer days than 66% of your other inventory.
- Yellow indicates this VIN has been on lot an average number of days relative to your other inventory.
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Red indicates this VIN has been on lot more days than 66% of your inventory.
- Every VIN on the list links to a VIN Page. The VIN Page tells a more in-depth story of that individual vehicle, which can include: how long the vehicle has been on your lot, how often it's VDP is viewed, even who has viewed it or is currently shopping it.
- It is important to note that the sums in the VIN list may differ slightly than the numbers you see aggregated in the Top Line Metrics section. This is because one Shopper may view or convert on multiple VINs.