CRM Link: Dealer Socket

Alana Deluca
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Overview

CRM Data is a critical source of Data which the Fullpath CDP utilizes across various marketing and sales solutions in order to connect and enhance interactions and customer engagements as well as populate the Fullpath CDP.

 

Connecting your CRM to the CDXP

Keep in mind a few very critical points:

  1. You will need to provide Fullpath with independent login credentials, i.e. a username and password that will be used only by Fullpath for the purposes of CRM Link. This ensures that we can continually maintain the connection between your CDXP and your CRM without interruption of service.
    • Please note: It is essential that the credentials provided to Fullpath are case sensitive. If any capital/lowercase letters are provided to Fullpath incorrectly, it may cause connection errors.
  2. If your Dealership shares one CRM between more than one Dealer rooftop, custom and extended setup for CRM Link may be required. 
  3. If we encounter issues or bugs with your CRM (we get it, software isn't always perfect) we are beholden to the queues and SLAs of your CRM provider and therefore extended setup of your CRM Link may be required. 
  4. Please make sure the CRM credentials you share with your Customer Success Manager actually work, as in you have tried and successfully logged into your CRM with the credentials.
  5. Please make sure those credentials have access to the relevant reports listed below. Providing updated credentials with the required permissions for the reports below will enable us to set up your CRM Link more quickly and efficiently.

Permissions and Reports

Each CRM is built differently and has a different set up for the reports it can create. Our system identifies the best reports and pulls metrics from those reports accordingly. The list below describes which reports we use inside of the Dealer Socket

 

APPOINTMENTS

The login you provide to Fullpath should have full access to the Activity Summary Report

LEADS

The login you provide to Fullpath should have full access to the List Builder in order to pull Lead information. 

SALES

DMS Integration is Required for this data

OTHER

The login you provide to Fullpath must be able to export reports so that we can pull this data into our platform on a regular basis.

 

Time to Completion

If your Customer Success Manager is provided with up to date logins, which have the necessary access and permissions to all the reports and abilities listed above, then we endeavor to complete the CRM Link setup within 3 business days.

Exceptions to this are listed above, see critical points.