The Fullpath CDXP leverages UTMs to help marketers and analysts track and assess activity outside of the Dashboard and inside Google Analytics. For those dealers with Website Engagement enabled, UTMs can also be used to trigger specific actions on a dealer website.
UTM parameters are simply tags that you add to a URL. When someone clicks on a URL with UTM parameters, those tags are sent to Google Analytics for tracking for example, or to Fullpath's Website Engagement for customized onsite engagement.
UTMs in Fullpath's Website Engagement
Each widget module has a UTM parameter so that marketers can decide what interaction they would like site visitors to be welcomed with when landing onsite from a click on a link inside a marketing email. Read more about triggering specific modules for site visitors.
UTMs in Fullpath's Digital Advertising
Many dealerships like to view their PPC Ad performance inside Google Analytics. Fullpath appends UTMs to each Ad it creates and runs for Google and Facebook traffic. This traffic can be easily viewed inside Analytics to monitor performance. Read more about viewing ad traffic using UTMs inside of Google Analytics.
UTMs in Fullpath's Audience Activation
Monitoring the performance of your email campaigns inside Google Analytics has never been easier. Within every single email sent, Fullpath has appended UTMs so you can assess how every individual campaign is performing. Read more about the UTMs appended to emails and how to view traffic from emails to your Dealer website inside of Google Analytics.