UTMs in Audience Activation
Monitoring the performance of your email campaigns inside Google Analytics has never been easier. Within every single email sent, Audience Activation has appended UTMs so you can assess how every individual campaign is performing.
UTM Formatting for Audience Activation Emails
Viewing Audience Activation Traffic to your Dealer Site Inside Google Analytics
To view Audience Activation driven traffic to your dealer site, log into your Google Analytics account > Reports > Acquisition > All traffic > Source/Medium.
In the Source/Medium column, you can see where traffic came from. To view Audience Activation driven traffic, scroll down until you see/ search for autoleadstar-nurture OR fullpath-nurture (see #3) .